Product Manager - A/B Testing

RESPONSIBILITIES:
Kforce has a client in San Francisco, CA that is seeking a Product Manager - A/B Testing.

Summary:
The Product Manager, A/B Testing, will conceptualize, design, and deliver digital A/B testing strategies designed to improve site performance and the relevancy of our on-site experience to customers. This person will define both the long-term roadmap and manage day to day strategy and execution of our A/B testing efforts with significant opportunities to drive positive KPI growth.

Responsibilities:
* Lead the definition, prioritization and scoping of test experiences for engineering team
* Craft business requirements and user stories and to support our testing engineering teams through solution design, development, QA, and implementation phases of delivery
* Ensure each test idea has a business opportunity driven by data, a clear audience definition, measurable KPIs, an execution plan, and stakeholder buy in
* Work with your Product Analytics partner to define KPIs and metrics for tests, monitor test performance, and review postmortem results & recommendations
* Drive action based on test results that align with the business goals, including development of future test ideas
* Identify testing opportunities using test results analysis and other touchpoints (UX studies, analytics reporting, market and industry trends, competitor product analysis. etc.)
* Collaborate with brand partners to ideate on testing opportunities to maintain a full pipeline of experiments for engineering
* Create and execute test campaigns using Adobe Target and homegrown A/B testing solution, including audience creation, enlisting IT development resources for more complicated functional test treatments
* Work with the rest of the Product Analytics & Experimentation team to foster a culture of data-driven decision making across e-commerce that encourages validating or disproving assumptions about how we believe customers may react to various site experience scenarios

REQUIREMENTS:
* 5+ years of Product Management experience in technology organizations, with some of that time focused on experimentation - you identify as a product person
* Self-starter who can ramp up quickly and thrive in a fast-paced environment
* Strong attention to detail and organizational skills to manage multiple projects at once
* Excellent communication skills and ability to work with all levels of end users and technical resources harmoniously
* Comfortable presenting program strategy and results to senior management
* You have a point-of-view about how technology teams should engage to iteratively deliver value for the customer (ideally with Lean or Agile principles)
* Relevant experience working with at least one testing tool (Adobe Target, Optimizely, or similar)
* Strong analytical abilities and interest to use data and metrics to back up recommendations and drive actions
* Baseline understanding of statistical concepts in A/B test analysis: Understanding Statistical significance, confidence intervals, and Sample Size requirements are a must when working with Product Analytics partners to understand tests results
* High energy and results oriented with a passion for the role - looking to drive improvements and change
* Retail e-Commerce experience preferred
* Ability to work effectively with teams in a collaborative, cross-functional environment
* Highly organized with a strong attention to detail and the ability to meet deadlines
* Excellent written and verbal communication skills, with the ability to present data insights clearly to various stakeholders

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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